Wednesday, May 02, 2007

Price sensitivity (high, moderate, low)

In a sample assignment I posted to illustrate an assignment on segmentation, targeting, positioning, I included price sensitivity as a variable, listing the values of high, moderate, and low. The vast majority of students seem to have jumpled on the bandwagon, including this variable with exactly these three levels. Does this segmentation division seem to be rather universally applicable, or are we dealing with a strong force of conformity?

1 comment:

brandon said...

I think it was conformity, at least it was for me!!