Monday, August 30, 2004

Marketing is not just for greedy capitalists anymore!

Although business is usually one of the more impacted majors on most campuses, things are a bit different here at the Imperial Valley Campus of San Diego State University. We have a bit of a "chicken-and-egg" problem here since we need students to be able to offer more courses but need the enrollments to offer the courses.

Therefore, I am trying to market my courses to non-business majors as well. Not only do I hope that this will increase enrollments, but I also hope the knowledge will be used to make the world a better place.

Here is the text from a flier I am distributing. The "real thing"--with proper formatting and clipart--is available at http://www.larsperner.com/pdf/Greedy%20Capitalists.pdf .

MARKETING IS NOT JUST FOR
GREEDY CAPITALISTS ANYMORE!


PLEASE ANNOUNCE TO YOUR CLASSES!

MKTG 371—CONSUMER BEHAVIOR
TUESDAY, 3:30-7:10 P.M.

How families make decisions about health care and education
Getting people to pay attention to public service announcements
Influencing people’s decision to recycle
Understanding the impact of culture on how people interact with government employees
Reducing prejudice
The impact of demographics and social trends on future demand for public services
How do people find information about government programs?
What can we do to reduce deceptive advertising?
What can be done to reduce the effects of peer pressure?


MKTG 476--MARKETING, COMPUTERS, AND THE INTERNET
WEDNESDAY, 3:10-6:50 P.M.

Making brochures for your non-profit organization
Using spreadsheets to keep track of your charity’s expenses
Using PowerPoint to make presentations to potential donors
Using databases to keep track of your members
Designing web sites to promote social responsibility
Getting your non-profit organization’s web site into the search engines

1 comment:

alena said...

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