Monday, December 03, 2007

Biggest points of the semester

This is the last week of classes for the semester. Tomorrow's lecture will include a reminder of some fundamental truths:
  • Income ≠ willingness to pay
  • You do not have to make a direct profit on everything you do. What matters is TOTAL profit.
  • Having a great product does not mean that consumers will (a) know this and (b) be able to find a place to buy it.
  • Selling online usually costs more than going through traditional retailers
  • Behavior of segments tends to differ. Averages are often meaningless and misleading.
  • Messing with Microsoft is stupider than messing with Jim, spitting into the wind, tugging on Superman’s cape, or pulling off the Lone Ranger’s mask.

3 comments:

RoboJ1M said...

Where do you know about spitting into the wind, tugging on superman's cape and pulling the mask off the ol' lone ranger from?

J1M.

Lars Perner, Ph.D. said...

I never tried those things myself, but I will take Jim Croce's word that those are not things it is safe to do.

RoboJ1M said...

Jim Croce, not a name I know.
But now I know where the Gravediggaz nicked it from.
Except they use it in a different order: superman, spit, ranger.
Wow, is there nothing blogs cannot teach us?