Bad news

Last night's evening news seemed particularly bleak. Maybe that is because I normally get my news from newspapers and the Internet rather than from the TV news, but I wonder if several things like this really happen every day:

1. An armed (and presumably dangerous) priest was on the run. It had been presumed that he had been hiding in his barricaded church after he allegedly assaulted a woman there earlier in the day, but he had actually managed to escape.

2. A girl scout on a mission to sell cookies was chased away by a woman with a hunting riffle.

3. A great grandmother had been tasered by her grandson-in-law after the refused to leave or stop her criticism of his method of disciplining his toddler daughter.

Corny exam answers

Some of the answers to a question on my final exam this semester were rather corny. But then again, maybe I shouldn't be talking since I had written a question on the diffusion of hybrid corn among U.S. farmers.

By the way, it would make it so much easier if only students could finish their exams in alphabetical order. ;)

Extreme niche Christmas gift suggestion

Today, a letter arrived from the Tribal College Journal of American Indian Higher Education offering me the option of giving two subscriptions as Christmas gifts for $20.00. That is a very nice value--and a very tempting proposition--but I wonder how many people on my list would find this a good match.

Stamping out intellectual sloth

For some time, I have been fighting a passionate battle to stamp out the term "etc." from student papers. Frankly, when I see the term, I have very serious doubts as to whether the writer really has any idea at all of what kind of substance is being replaced by the term. I have gone so far--quite far by the standards of a prude--to say that I consider the term fouler than the F-word. At best, its use represents intellectual sloth. More likely, it reflects incompentence and an attempt--conscious or not--to deceive the reader.

Even if a slothful "etc." does not ruin your day, it may significantly reduce one's confidence in personkind.

Bringing back delight

Many of my more recent entries have been a bit negative, perhaps reflecting some of the injustices of the world. Now, let me move on to a more delightful subject.

This is finals week. The sad implication of this, of course, is that many students may be somewhat bored from next week until early January. On the positive side, however, I get to give an extremely beautiful final examination on Friday. This time in the semester, I am a firm believer in the idea that it is better to give than to receive. I really hope that the students will appreciate the tremendous treat they will receive. As I have always said, a beautiful exam can be almost as beautiful as a beautiful woman!

For many years, it has been tradition to feature the marketing needs of rap musicians--often named after the school mascott--on my exams. This year, Trojanexcellence has released a new album entitled My Marketing Professor is a Genius.

Disgusting psychopaths

It is getting very tiring that disgusting psychopaths continue to attempt to post spam messages to my guest book. I clearly state that the book is moderated and that spam messages will not be posted, but it appears that someone of them either do not bother to read, think that I may just be bluffing, or are under the illusion that I will be so impressed with their message that I will make an exception.

Ironically, even if the spam had actually been posted, the effort would have been wasted anyway. People who read my web sites and sign my guest book tend to be decent and respectable folks who have no interest in obtaining male performance enhancing substances anyway.

What a waste!

She had a dream

Standing in line today, I overheard a conversation between two women. One reported that she had dreamed about French fries the night before. This obviously gets the attention of a marketing professor. Interestingly, from what I could understand, there were differences between the fries offered at Del Taco and at Baskin Robbins.

Could it be that it is actually dreams that are stranger than fiction?

Is the time dimension optional?

Recently, I woke up to a brief account on National Public Radio on a meeting of theoretical physicists at U.C. Santa Barabara. Some of the string theorists had proposed the idea that there may be certain parallel universes that do not have a time dimension. I found that idea rather disturbing. Perhaps my discomfort was heightened since I had not fully awoken and, at the time, I got the impression that the statement had been to the effect that the majority of parallel universes probably did not have the time dimension. After checking out NPR's web site, I am relieved that the contention did not go quite that far. No agreement was reached that there are actually any such potentially deficient universes around. And, when I think about it, maybe I am letting my earthnocentrism get the best of me. Maybe my thinking of a time dimension as essential results from lack of flexibility in my perspective.

Superstring Theory fascinates me, and I will admit to the reality that it does so in part because I do not understand it. The idea that the universe must have at least nine or ten dimensions for certain mathematical to play out appeals to me. Even if those dimensions have, for all practical purposes, collapsed, having those extra dimensions seems rather cool to me. Wasteful, perhaps, but still rather cool.

The idea of certain universes lacking a time dimension is more disturbing, however. Were they always there, or does that question even make sense? It just does not seem morally wrong--or at least overly stingy--that these universes have not been endowed me a time dimension.

When I reported the idea of members of my family at a recent celebration of my Grandmother's impending birthday, none seemed particularly concerned. In fact, no one even showed any discomfort at all. Maybe they did a good job of hiding it, or maybe the idea needed to sink in before it had any impact, but I was rather disappointed with everyone's apparent lack of empathy for these poor universes.

A number of years ago (on a trip to China, if that has any significance), I discussed the idea of parallel universes with someone who had a background in physics. He suggested that if we would not be able to detect such universes, perhaps they do not really "exist." [The quotes are mine.] That, too, seems rather cold.

Why are these universes known as parallel universes rather than, for example, perpendicular ones? It may be that there can only be a finite number of perpendicular universes, but if other universes may have a different number of dimensions from ours, maybe that is not a relevant question. Also, it is my understanding (admittedly a rather vague one) that in certain forms of non-Euclidian geometry, the term parallel takes on a somewhat different meaning, with all lines meeting at some point in space (presumably because of some relativity like space curvature), so maybe the distinction is not that relevant. If it is, however, could it be that there are both parallel and perpendicular universes? If so, what at there differences between the two kinds?

Is it cheaper to be a Republican?

In political communication--as in any marketing task--it often comes down to efficiency. A recent article in the Wall Street Journal and an episode on CBS News reported reseach which demonstrates taste and other differences that tend to help predict political inclinations. Specifically, it was found that whereas Wal-Mart shoppers are more likely to be Republicans, those shopping in Target are more likely to be Democrats. Those who go to Starbucks are more likely to be Democrats; Dunkin' Donuts is more likely to serve Republicans. Republicans are more likely to prefer Bourbon; Democrats are more likely to go for gin. Perhaps not surprisingly, gun ownership and a Wall Street Journal subscription tend to predict Republicanism. It is important to note that although the predictive validity of each variable is modest, in combination, this has proven quite effective in allocating political campaign resources. Unfortunately, the Bush campaign credits--although I would discredit--this campaign for the Bush victory last time. I am not happy that my profession gets that credit. ;) It may be that sunscreen use in the neck area would be a better predictor. Republicans would probably use much less.

Although Republicans are more likely to spend money on guns and ammo, and on a Journal subscription, in the long run, it may be cheaper to be a Republican. I am sure about the relative liquor prices, but, in the long run, discount store shopping and coffee is likely to be cheaper.

The variables did not do all the well for me. It is true that I do not have a gun, but I do subscribe to the Journal and I do frequent Wal-Mart. Admittedly, when I do go for coffee, I favor Starbucks, but the occasion is rare. I don't touch either liquor.

Would I be happier at Target? Maybe I should check out that chain more closely.

Seven pounds of onions?

A local supermarket chain's advertising circular is featuring seven pounds of onions for a dollar. As an avid bargain hunter, I can't argue with the value. However, who in his or her right mind--except for restauranteurs, caterers, and institutional food service administrators--would want seven pounds of onions? Yuck!

You have the right to consult with a marketing professor

In the Miranda vs. Arizona decision, the Supreme Court mandated that individuals under arrest must be informed of their right to avoid self-incrimination. Although this decision has been criticized by some over the years, even the late former Chief Justice William Rehnquist--who generally was not very sympathetic to efforts by criminal defendants to keep evidence out of court--ended up writing a majority opinion that the Miranda warning by now had become so much part of "the American psyche" that it could not be excised from constitutional protections.

Most diet programs and nutritional product labels insist that the user should consult with a physician before implementing any dietary change or exercise program.

Why is it, then, that nobody reminds people of their right and duty to consult with marketing professors--the wisest people on Earth?

Don't get me wrong. I know that attorneys have by far the most accurate technical information on how to address the legal aspects of criminal charges. If arrested, one's first call should probably be to one's attorney. Soon thereafter, however, it might be a good idea to contact a marketing professor to discuss the best ways to maintain one's reputation while being unfairly charged.

We also need to keep in mind that although anything that a criminal defendant says after being advised of his or her Miranda rights can be used against him or her, in non-criminal situations, what you fail to say can work against you. Remaining silent can mean passing up a nice opportunity for profits or--better yet--even supernormal profits. Marketing professors can inspire you to say truly profitable and meaningful things!

Many people don't realize that marketing professors know about much more than just business. If you are ever wondering who to marry or have other important questions on ways to live your life, I cannot think of a more well-rounded and thoughtful person to consult than a marketing professor. Accountants, car mechanics, surgeons, dentists, rock stars, or electrical engineers? I don't think so! Maybe, in a pinch, a management or psychology professor could do, but "the real thing" is invariably best.

And shouldn't you have the right to have a marketing professor present during your marriage proposal in case you have any last minute issues for discussion or if you need to respond to proposalee's response to your question? The right to have one present during any questioning by the proposalee’s parents certainly seems like an essential one!

Will society ever come to realize the injustice of the current situation that communication with attorneys, medical professionals, and member of the clergy are privileged while communications with marketing professors generally are not? How can people be comfortable disclosing information that is important in resolving their situations if the marketing professor can be caused, by misguided prosecutors, judges, and civil litigants, to disclose sensitive information?

I have now doubt that history, in the long run, will vindicate marketing professors and give us our clearly deserved--but long denied--recognition. It's just painful to think of all the people who, in the mean time, will fail to fulfill their potential and will live much less happy lives than they would if would access the guidance of a marketing professor.

Betrayal of Pluto

Back in the late 1990s, it was a matter of tremendous sorrow to me that some severely misguided astronomers wanted to demote Pluto from its rightful status as a planet to a mere asteroid. I couldn't believe their nerve! I was quite surprised how many people seemed to agree with me, and I breathed a sigh of relief when it was finally announced that the bozoes would not proceed with that lunacy (pun intended!) after all. It is now clear that my sigh was premature.

The rotten psychopaths have now completely gone off the deep end and have proceeded to recommend that Pluto actually be demoted afterall. This is a clear case of both intellectual and moral bankruptcy! Granted, there is at least one other body that is bigger than Pluto which has not yet been recognized as a planet. Why not promote that planet instead? There is nothing sacred about having fewer than ten planets. Why be so stingy? Is it necessary to have more commandments than planets in the solar system?

As an eccentric individual, I am truly offended that the bozoes have so callously chosen to target the only current planet with a truly eccentric orbit for this treatment. Have they no shame?

Trying to fool the public...

The other day, I had an appointment with the Department of Marketing Designated Administrator in Charge of Faculty Photography at the Marshall School of Business of the University of Southern California (DMDACFPMSBUSC) to have my photograph taken for the faculty description board.

For standardization, the photograph was taken against a door. The light was modest, so it was only after we returned to the department office with three photographs taken that it was noticed that my shirt collar was misaligned. The DMDAFPMSBUSC suggested that we take another photograph, but I pointed that since the picture was intended to show reality and that it would be more likely than not that an absent-minded professor would be found with a collar astray, it might be more realistic to keep the original pictures so that people could recognize me in real life. After some thought, the DMDAFPMSBUSC said, "Then we'll play a trick on them!" I was happy to go along since I never pass up a good prank. ;)

Selling One's Soul on eBay--commentaries

For some reason, I thought of the phrase "sell your soul on eBay" and ran it through Google. I wasn't sure that I would get any hits at all, but amazingly, there were seventy-eight unique references (wtih a total of 168 with duplicate instances within the same site being counted). [1] Fortunately, most of the sites deal either with why this should or cannot be done. One person indignantly states "That's basically stealing someone's money." Others are more cynical--one person denies the possibility because "You have to become a politician or a lawyer first. "

One person actually did try to sell his soul, but eBay would not allow this listing. If you want to find out how he did it, check out http://www.theindychannel.com/news/4081533/detail.html?subid=22100444&qs=1;bp=t .

With a slight adjustment, the phrase becomes "sell my soul on eBay." This results in 80 unique hits. Among them: "I'm going to sell my soul on ebay. Well, not quite. I am going to be selling a lot of little goodies there though. I'm not sure what exactly yet, ...." A disappointed individual reports: "I tried to sell my soul on ebay, no bids. Bummer." Then there is the more contemplative: I actually intend to sell my soul on eBay at some point in the near future."

Yes, I admit it--the thought of trying to make a quick buck on a seminar entitled something like "Getting the Most for Your Soul on eBay" did cross my mind--I was thinking of a price somewhere in the neighborhood of $149 (with a possible group discount) for a half day session. (Unfortunately, those of us on academic salaries may need to supplement our salaries in ways that may be a bit distasteful.) While I am at it, "Beyond Online Auctions: Profit Maximizing Venues for Soul Vending" might make a nice title for an academic paper.

As marketers, we have to think of innovative products and services. The idea of selling one's soul is quite worn by now, and many people find the practice rather objectionable. This is where a contrarian staregy might come in handy. Some segments might be more receptive to the idea of saving a soul. These consumers might more willingly pay for a report entitled "Soul Saving: Ways to Maximize Interest Yield." Does $169 for a thirty page report sound reasonable, or would I need to include some kind of bonus with the offer?

[1] Technical footnote: Since the search was done with the text in quotes, this count does not include other related phrases such as "selling..." in the gerund (resulting in another 26 unique hits and 146 total instances with duplications across sites allowed). If quotes had not been used, there would have been a lot of "false hits" (irrelevant sites using the words in other combinations) and certain intelligent substitutions would be used--e.g., "souls" in the plural would have sufficed.

The Life and Thinking of a Prude

The other day, in response to an utterance by my nephew, I asked him if there was any real difference between holy and profane excrement. When he drew a blank, I asked him, then, why he explictly [pun intended!] referred to the former, specifically.