Comments on issues of the day by "the distinguished Dr. Lars Perner." Emphasis on topics such as marketing, consumer behavior, psychology, education, and the autism spectrum.
Friday, August 22, 2008
Surfing the friendly skies becomes expensive
Apparently, many airlines have begun to charge surfers who bring along their boards $300 each way for each board. Apparently, some surfers bring as many as four boards, for a total of $2,400 for the trip. Despite a protest petition signed by 14,000 surfers, British Airways has banned surfboards entirely. I wonder how long it will be before we see T-shirts with the indignant message that "Surfing is not a crime!"
Saturday, August 02, 2008
Intriguiging word choice
A Time Magazine review states: "[T]he Tumi people did their best to make the Frequent Traveler look good — it's covered in the company's signature 'ballistic nylon,' which at least sounds cool—what makes this the damn-near-perfect carry-on is it's aggressive practicality." I love the anthropomorphism!
The downside is that the MSRP for this highly touted product is $549.00.
The downside is that the MSRP for this highly touted product is $549.00.